BUSN 123 - Advertising

Institution:
Massasoit Community College
Subject:
Business
Description:
This course is a survey of the social and economic role of advertising in our society. Students have an opportunity to study the components which constitute effective advertising and to observe the use of advertising by the various forms of mass media. Topics include the role of advertising, planning, media creation, and management of the advertising campaign.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(508) 588-9100
Regional Accreditation:
New England Association of Schools and Colleges
Calendar System:
Semester

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