PCS 240 - Special Topics in Personal Communication Skills: Advertising as Social Communication

Institution:

Greenfield Community College

Subject:

Personal Communication Skills

Description:

A broad examination of the social role of national advertising in consumer societies. The central focus of this course looks at advertising from the viewpoint of social theory-how we can understand advertising's broad political, economic, social, and cultural role in modern society. The course develops a wide-ranging theory locating advertising as a crucial institution at the intersection of media, popular culture and industry. Prereq: ENG 101, 103, or 105 or concurrent enrollment

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gcc.mass.edu

Phone Number:

(413) 775-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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