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Institution:
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Greenfield Community College
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Subject:
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Business
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Description:
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For students interested in entrepreneurship, management, or marketing careers. This course is an exploration of the strategic, technical, and legal considerations of conducting business via the internet. Students investigate business-to-business and business-to-consumer models; identify necessary computer technologies and needed skill sets; explore methods for branding, communicating and persuading via internet marketing; examine database management requirements; and identify legal considerations. (Offered: Every Fall & January) Prereq: COL 090 and ENG 090 or satisfactory placement test scores; Recomm: Competency in word processing and spreadsheet operation
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(413) 775-1000
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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