HLR 204 - Hospitality Sales & Marketing

Institution:

West Virginia Northern Community College

Subject:

Hospitality

Description:

This course is designed to make students aware of sales and marketing techniques and the increasing need for cost controls in this highly diversified and competitive industry. Students will explain a variety of applicable cost tools and have the ability to interpret terminology, and methodology being used in today's hospitality industry. Students will be exposed to selling theory, including all phases of the selling process, from initial contact to closing the sale in a variety of settings. The course will also cover the market analysis of media, including in-house and outside selling techniques.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvncc.edu/

Phone Number:

(304) 233-5900

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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