CDFM 116 - Analyzing the Market

Institution:

West Virginia Northern Community College

Subject:

Career Dev: Fiscal Management

Description:

This course will walk you through four crucial elements of analyzing your market. First, you will learn to scan your environment, considering the economical, technological, social and political impacts of your organization. Then you will learn how market segmentation can assist you in developing products and marketing strategies. You will be given a set of tools that can be utilized for developing and keeping your plans on track, and you will become familiar with forecasting options that can provide you with the valuable information you need to make smart decisions.

Credits:

0.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvncc.edu/

Phone Number:

(304) 233-5900

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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