CDFM 114 - Data Mining

Institution:

West Virginia Northern Community College

Subject:

Career Dev: Fiscal Management

Description:

What is data mining, and how can it help you improve customer satisfaction? Your company stores billions of bytes of customer information in its databases. To effectively use this information, you need methods of searching through the data and analyzing it to help meet and exceed customer expectations. From welcoming a returning customer back to your Web site to making special offers to your most loyal customers, data mining can help you treat your customers with the personalized service they've come to expect. This course provides techniques for using customer information to increase profits, gain new customers, and retain existing ones.

Credits:

0.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvncc.edu/

Phone Number:

(304) 233-5900

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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