BA 8312 - Marketing Research: Methods and Applications

Institution:

St. Mary's University

Subject:

Business Administration

Description:

This course provides students with current methodology and applications in research with a focus on marketing and marketing research. The three phases of the course are qualitative marketing research, quantitative data analysis, and special topics such as the Internet, international issues, and measurement instruments.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stmarytx.edu/

Phone Number:

(210) 436-3011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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