BUS 2810 - Principles of Marketing

Institution:

Motlow State Community College

Subject:

Business

Description:

This course is a study of the fundamentals of marketing. Topics to be covered include the functions, principles, processes, institutions, and trends concerning the distribution of consumer and industrial goods and services. Case-study methodology is used to stimulate inquiry and to emphasize the applicability of the material covered. (Formerly MKT 281).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mscc.edu

Phone Number:

(931) 393-1500

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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