HOSP 2110 - Hospitality Marketing

Institution:

College of Coastal Georgia

Subject:

Hospitality

Description:

This course introduced students to marketing techniques associated with hotel, restaurant, and travel fields with emphasis on identifying and satisfying needs of customers. Topics include and introduction to marketing, market research and analysis, marketing strategies, marketing plans, salesmanship and advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ccga.edu

Phone Number:

(912) 279-5700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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