BUS 185 - Elements of Marketing

Institution:
Citrus College
Subject:
Business
Description:
A course focusing on the moving of goods, services, and ideas from producer to consumer. Topics include: functions and institutions of marketing; marketing research and customer motivation; buying, selling, pricing and competition; transportation, storage and packaging; banking, communication, and insurance. 54 lecture hours.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(626) 963-0323
Regional Accreditation:
Western Association of Schools and Colleges
Calendar System:
Semester

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