MKT 201 - Principles of Marketing

Institution:

Clovis Community College

Subject:

Marketing

Description:

Prerequisites: BAD 151 or concurrent enrollment in BAD 151 An introduction to the methods, strategies, and ethics required for the exchange of goods and services. Content also includes the social and economic environments in which marketing operates; consumer behavior, market research, market segmentation and target marketing; strategic marketing, product planning, pricing, promotion, distribution networks, and supply chains; and marketing management. (NMCCN MKTG 2113)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture/Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clovis.edu

Phone Number:

(800) 769-2811

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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