BUS 512 - Marketing Management

Institution:

University of Illinois at Springfield

Subject:

Business Administration

Description:

Study of the conceptual foundations and practices of contemporary marketing as well as the planning, implementation, and control of the marketing function. Topics include situation analysis; marketing objectives; target market selection; and product, promotion, pricing, and physical distribution decisions. Course Information: Prerequisites: Completion of all foundation coursework and completion of or concurrent enrollment in BUS 501. Peoria Cohort students must complete all prerequisites prior to enrolling in this course. Restricted to Graduate and Doctoral - Springfield and Graduate - Peoria.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uis.edu

Phone Number:

(217) 206-6600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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