BUS 436 - Marketing Promotions

Institution:

University of Illinois at Springfield

Subject:

Business Administration

Description:

In-depth study of the major concepts in the promotional aspect of marketing management. Particular emphasis is placed on the elements of the promotion mix (i.e., personal selling, sales promotion, direct marketing, advertising, public relations/publicity) as well as the promotion planning process and the development of promotion strategy, a vitally important element of an organization's marketing promotions. Course Information: Prerequisite: BUS 312, or equivalent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uis.edu

Phone Number:

(217) 206-6600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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