BUS 434 - Brand Management

Institution:

University of Illinois at Springfield

Subject:

Business Administration

Description:

In this course, students learn how to make decisions regarding market segments and the marketing mix (i.e., product, price, promotion, and distribution). Students will learn to analyze and utilize studies regarding market segments and competitive conditions. Course Information: Prerequisite: BUS 312, or equivalent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uis.edu

Phone Number:

(217) 206-6600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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