BUS 312 - Principles of Marketing

Institution:

University of Illinois at Springfield

Subject:

Business Administration

Description:

Covers the basic theories that guide marketing practice, and acquaints students with the fundamental concepts of marketing. The course focuses on marketers' use of price, product, promotion, and distribution strategies to create a sustainable differential for a target market segment. (CBM Core Course) Course Information: Prerequisites: ACC 211 and ACC 212, ECO 201 and ECO 202 or ECO 315, or equivalents.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uis.edu

Phone Number:

(217) 206-6600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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