SPSC 374 - MARKETING IN SPORT

Institution:

Delaware State University

Subject:

Sport Sciences

Description:

The course provides an overview of the principles and practices of promotions and marketing in the sport industry. Topics include sport marketing planning, market segmentation and identification of the target market, sport marketing mix, and sponsorship.Prerequisites: MKT 300, successful completion of SPSC 191 and SPSC 192.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 300 AND SPSC 191 AND SPSC 192

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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