MUSC 351 - MUSIC MARKETING AND PROMOTION

Institution:

Delaware State University

Subject:

Music

Description:

This course thoroughly examines how the recording industry delivers product from the artist to the consumer. Topics include market analysis, distribution patterns, domestic and international licensing, trade charts, marketing and promotion strategies, radio airplay, campaign development, pricing, and methods of merchandising.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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