MKT 315 - BUYER BEHAVIOR

Institution:

Delaware State University

Subject:

Marketing

Description:

The course identifies major factors that influence how both consumers and institutional buyers process and learn marketing information. Emphasis is on the role culture and personal and interpersonal influences have on buyer behavior. Examination of marketing strategies to best reach the needs of diverse market segments is part of the course offering.Prerequisites: MGMT 205, MKT 300.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MGMT 205 AND MKT 300

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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