MKT 300 - PRINCIPLES OF MARKETING

Institution:

Delaware State University

Subject:

Marketing

Description:

The course addresses concepts and issues underlying the modern practice of marketing including the following: the environmental forces affecting the marketing decision maker, organization and planning of the marketing function, market segmentation, marketing mix, and other relevant topics.Prerequisites: Junior status.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

MGMT 105 OR MGMT 205 OR MGMT 205

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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