HMEC 415 - CONSUMER BEHAVIOR IN FASHION

Institution:

Delaware State University

Subject:

Human Ecology

Description:

Relates consumer behavior concepts specifically to fashion products and processes, integrates the rapidly-evolving domain of fashion e-commerce, uses numerous of fashion ads to explore how fashion companies attempt to communicate with their markets. Students will learn how consumer behavior shapes business ethics, social responsibility, and environmental issues. Students will also learn how consumer behavior in Fashion probes the psyche of the American consumer and how models of the consumer behavior underscore the complex interrelationships between the individual consumer and his/her social reality.Credit, three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.desu.edu

Phone Number:

(302) 857-6060

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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