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Institution:
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Lamar University
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Subject:
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Description:
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Strategies of marketing to large groups and the business of booking meetings and conventions. Venues, special event and meeting arrangements, marketing and sales, food and beverages, menu development, and operation controls. Review of administrative tools for planning an operation of events. Offered: Other
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(409) 880-7011
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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