ADV 4312 - Advertising Campaigns

Institution:

Texas Tech University

Subject:

Advertising

Description:

(3:3:0) Prerequisites: ADV 3351, 3361, and MCOM 3380 with a grade of C or higher. Integration of advertising research, message and media strategies and techniques, with special application to campaign planning and execution. Principles and applications of advertising campaign planning, preparation, and presentation taught in a problem-solving mode. (Writing Intensive)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ttu.edu

Phone Number:

(806) 742-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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