ADV 4308 - Advertising Mgt & Acct Planng

Institution:

Texas Tech University

Subject:

Advertising

Description:

(3:3:0) Prerequisites: ADV 3312 and 3351 with a grade of C or higher. Prerequisites or Corequisites: MCOM 3380 and BA 3301 with a grade of C or higher. Business management applied to advertising, with emphasis on account planning.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ttu.edu

Phone Number:

(806) 742-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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