ADV 3351 - Advertising Media Planning

Institution:

Texas Tech University

Subject:

Advertising

Description:

(3:3:0) Prerequisites: ADV 3310, JOUR 2310 (may be taken concurrently), MATH 2300 or 2345 or 1330 and 1331 with a grade of C or higher. BA 3301 or MKT 3350 may be taken after or concurrently if other prerequisites are met. A study of the various advertising media to provide students with a knowledge of the use of advertising media, methods of selection, and the skills and background required for media buying.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ttu.edu

Phone Number:

(806) 742-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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