ADV 3310 - Principles Of Advertising

Institution:

Texas Tech University

Subject:

Advertising

Description:

(3:3:0) Must have at least a sophomore standing. An overview of the broad field of advertising. Acquaints students with the role of advertising in the American economy and social system and the procedures involved in planning advertising campaigns.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ttu.edu

Phone Number:

(806) 742-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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