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Institution:
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Friends University
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Subject:
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Marketing
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Description:
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Introductory marketing course exploring the strategic management of marketing tools (product, pricing, distribution and promotion) to facilitate long-term relationships between the customer and the organization.Offered every semester.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(316) 295-5000
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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