BSAD 521 - Strategic Marketing Management

Institution:

Friends University

Subject:

Business Administration

Description:

Develops a working knowledge of the “4 Ps” of marketing management (ie. product, place, price and promotion) and an understanding of methods of formulating, implementing and controlling marketing management programs or strategies. Develops creative problem solving and decision-making skills that effectively utilize marketing management analytical tools to bring value to the consumer and attain an enduring competitive advantage for the firm. Develops an understanding of global or international marketing strategy and the effective utilization of e-commerce marketing techniques.Course Delivery Methods: TRA

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.friends.edu

Phone Number:

(316) 295-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.