COMM 368 - Entertainment/Public Relations

Institution:

Bridgewater State University

Subject:

Communication Studies

Description:

Prerequisite: COMM 226 “Mass entertainment” in the commercial sector is a multibillion dollar industry with communication strategies that are increasingly global, powerful and lucrative. This course is designed to help the student develop an understanding of public relations in the contexts of entertainment, sports and tourism. By studying the strategies of existing campaigns and organizations, students will better understand how public relations decisions affect careers and culture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgew.edu

Phone Number:

(508) 531-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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