SB 437 - Commercializing Innovation

Institution:

Clarkson University

Subject:

Description:

This course focuses on how to successfully commercialize an innovation. While it is important to come up with an innovative idea and develop a product concept, it is equally critical to effectively design and launch the product in the market and ensure its long-term success. This is where the innovation efforts of a large number of entrepreneurs and companies fail. The course provides an exposure to various product design approaches and strategies. Understanding commercialization activities such as pre-product launch planning, market testing, actual product launch, and post-launch follow-up is a major part of the course. These commercialization activities among other things involve developing a marketing plan for the product, carefully testing the plan, modifying the plan based on test market results, and crafting a long-term strategy for the product. The course also provides an exposure to how market data is generated and analyzed during these activities.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clarkson.edu

Phone Number:

(315) 268-6400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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