BUS 623 - Marketing Management

Institution:

University of Hawaii at Manoa

Subject:

Business

Description:

Concepts and issues in marketing within the global environment of business. Ethical dimensions and social responsibilities; market research; consumer segmentation and positioning. Strategic marketing planning. A-F only.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

manoa.hawaii.edu

Phone Number:

(808) 956-8975

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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