YMC 350 - Marketing in Non-Profit Settin

Institution:

Gardner-Webb University

Subject:

YMCA

Description:

This course is designed to develop a thorough understanding of marketing principles, particularly as they relate to working with and for non-profit groups. This course will provide the knowledge and skills necessary to design various programs utilizing social marketing principles. The course will provide opportunities to learn components of the YMCA Management Modules: Market Research, Marketing in Non-Profit Settings, and The Three R's of Membership (Recruit, Retain, and Recapture). 3-0-3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gardner-webb.edu

Phone Number:

(704) 406-2361

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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