MCM 461 - Public Relations 21st Century

Institution:

Simmons University

Subject:

Description:

Provides a foundation in the strategic use of public relations. Focuses on the changing nature of public relations, the increasing use of new technologies, and the inclusion of public relations in the total marketing communications mix. Staff.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.simmons.edu

Phone Number:

(617) 521-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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