GSM 526 - Market Research

Institution:

Simmons University

Subject:

Description:

(Corequisites: GSM 425) Market Research introduces the concepts and applications of marketing research through a marketing management approach. The course emphasizes basic methodology and how the special techniques used in research procedures apply to marketing, advertising and sales, questionnaire design, product design, and survey techniques. Course will include lectures, cases, field trips, and a research project. (2 credits)

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.simmons.edu

Phone Number:

(617) 521-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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