GSM 425 - Marketing Management

Institution:

Simmons University

Subject:

Description:

(Prerequisite: GSM 415) Marketing Management focuses on the analysis of marketing opportunities and problems in both for-profit and not-for-profit organizations, and on the strategic and tactical decisions faced by the marketing manager. The course has three main components: (1) how environmental forces can influence the success or failure of a marketing plan and how to use market research to understand these environmental forces, (2) how marketing strategies are employed by a variety of organizations, and (3) how to successfully implement marketing strategies through product planning, pricing, promotion, and distribution decisions. (3 credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.simmons.edu

Phone Number:

(617) 521-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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