BMT 235 - Basic Retailing

Institution:

Ohio University-Main Campus

Subject:

Business Management Technology

Description:

Course will introduce students to the Retailing specialty area of the Business Mgt. Tech. Associate Degree curriculum. The student will be exposed to the areas of Strategic Planning; Environmental, Legal, Economic, Social, and Technological factors; Competition; Consumers and Their Lifestyles; Resource Management; Positioning; Evaluation of Competition; and Retailing Issues and Outlook. This course sets the stage for additional, more specialized courses in Advertising, Visual Merchandising, Buying and Inventory Control, and Store Design and Layout Credit Hours: 4 Repeat/Retake Information: May be retaken an unlimited number of times, but only last course taken counts. Note: Effective Summer Quarter 2010-11 (June 2011) any non-repeatable course may be retaken two times excluding withdrawals, but only last course taken counts.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ohio.edu

Phone Number:

(740) 593-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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