Jour 556 - Multicultural Marketing Communication

Institution:

University of Mississippi

Subject:

Description:

Investigation and analysis of cultural diversity in integrated marketing communications and their effects on values, lifestyles and consumer behavior in international markets and within the United States will learn to anticipate cultural problems and optimize communications for different societies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.olemiss.edu

Phone Number:

(662) 915-7211

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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