MKTG 420 - Marketing Communications

Institution:

George Fox University

Subject:

Description:

Consideration of promotional strategies, with particular emphasis on evaluation and selection of advertising media, public relations, selling, and management of the promotion mix. Investigation of the international aspects of marketing to include importing, exporting, and the role of multinational firms. Prerequisites: MKTG 260 Principles of Marketing and senior status.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgefox.edu

Phone Number:

(503) 538-8383

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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