MKTG 260 - Principles of Marketing

Institution:

George Fox University

Subject:

Description:

Study of the marketing concept, consumer demand and behavior, and marketing functions of the firm. The objective is to understand the development of marketing channels, products, prices, and promotion strategies. Prerequisite: BUSN 110 Introduction to Business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgefox.edu

Phone Number:

(503) 538-8383

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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