IMBA 213 - Marketing Management

Institution:

California State University-Sacramento

Subject:

Description:

Presents how modern marketing principles can be applied to real-world situations. The emphasis will be on studying strategies used by organizations in today's highly competitive and evolving marketplace. Case studies will be utilized to fully develop techniques for creating marketing programs given varying levels of resources and information available under diverse market conditions. Graded: Graded Student. Units: 3.0

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csus.edu

Phone Number:

(916) 278-6011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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