BUS 5160 - Marketing Administration

Institution:

University of Detroit Mercy

Subject:

Business Administration

Description:

An introductory study of the management of marketing a downstream function of business that links the firm to customers, clients, and consumers. Fundamental concepts of marketing are explored including the marketing concept, marketing orientation, customer orientation, as well as several components of the marketing function such as product innovation, new product design, marketing research, product mix, communications mix, retailing, Internet marketing, channels of distribution, pricing, and global marketing. The ethical implications of marketing decisions are also discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udmercy.edu

Phone Number:

(313) 993-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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