BUS 4870 - Global Marketing Strategies

Institution:

University of Detroit Mercy

Subject:

Business Administration

Description:

Explores and analyzes current global markets and marketing strategies in relation to their political, financial and cultural risk and opportunity. Specific topics include: global technological alliances for developing core competence, products and services; globalization versus customization of the product mix; great global product successes and failures; assessing global markets such as NAFTA, EU, LAIA and MERCOSUR, CIS, ECOWAS, ASEAN, China and the Pacific Rim; and ethics of global marketing strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.udmercy.edu

Phone Number:

(313) 993-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.