MKT 671 - Marketing Research

Institution:

University of Massachusetts-Dartmouth

Subject:

Marketing

Description:

Successful marketing by collecting, analyzing and interpreting information. This course offers an understanding of the different marketing information needs of the organization. The conception, planning and performance of marketing research projects are discussed as an objective basis for marketing strategies. Topics include definition of research objectives, data sources, research design, interpretation of data and evaluation of research proposals and results. The course focuses on applying marketing research concepts to solving real-world problems through written and video cases, applied research exercises and experiential research development projects. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umassd.edu

Phone Number:

(508) 999-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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