MKT 670 - Interactive Marketing

Institution:

University of Massachusetts-Dartmouth

Subject:

Marketing

Description:

Impact of interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. The course emphasizes developing practical strategies for the new interactive media and putting those strategies to work in profitable marketing programs. Internet strategies will be emphasized in terms of both the collection and dissemination of information. Students will design and implement an interactive marketing project for a company of interest. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umassd.edu

Phone Number:

(508) 999-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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