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Institution:
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University of Massachusetts-Dartmouth
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Subject:
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Marketing
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Description:
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A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(508) 999-8000
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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