MKT 425 - Product Strategy

Institution:

University of Massachusetts-Dartmouth

Subject:

Marketing

Description:

The decision steps of the product development process: innovation strategy, opportunity indentification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umassd.edu

Phone Number:

(508) 999-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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