MKT 4150 - Business to Business Marketing

Institution:

The University of Tennessee at Chattanooga

Subject:

Marketing

Description:

Principles and strategies used in the marketing of products and services to businesses and industrial customers. Covers the differences between organizational buyers and ultimate consumers and the resulting effects on marketing strategy. The course also covers the “buying” side of business to business marketing by examining the purchasing function within organizations. This includes the planning, implementation, and control of purchasing operations, inventory management, and buying for institutions and government agencies. On demand. Prerequisites: MKT 3130, junior standing or department head approval.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utc.edu

Phone Number:

(423) 425-4111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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