MKT 3620 - Integrated Marketing Communications

Institution:

The University of Tennessee at Chattanooga

Subject:

Marketing

Description:

This course considers the many ways marketers communicate with target customers to inform and influence decision-making. Also considers the nature and role of integrated marketing communications in an organization’s overall marketing plan. Foundation concepts include target marketing, positioning, and consumer behavior as they relate to persuasive marketing communications. Specialized topics include objective and budget setting, planning the promotional message, media planning, sponsorship marketing, sales promotion techniques, public relations, and other elements of promotion strategy. Fall and spring semesters. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utc.edu

Phone Number:

(423) 425-4111

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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