MKA 1511 - Advertising and Sales Promotion

Institution:

Florida SouthWestern State College

Subject:

Business/Management/Finance

Description:

This course reviews all phases of sales promotion including advertising, display, direct mail, radio and television. Emphasis is placed on creation of the message, selection of media, and the planning, coordinating, controlling, and evaluation of the campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fsw.edu

Phone Number:

(239) 489-9300

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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