SCM 425 - Customer Relationship Management

Institution:

University of Kansas

Subject:

AAAS: African & African-American Studies

Description:

This course introduces the theory and practical implementation of customer relationship management (CRM) strategies using marketing databases. Topics include: fundamentals of CRM strategy, RFM analysis, LTV metrics, logit models, decision tress, hazard models techniques for evaluating model performance (e.g., lift charts, ROC) and applications to campaign management. In keeping with the hands-on nature of the course, students will be instructed on how to implement the CRM techniques using various software tools. (Same as MKTG 465.) Prerequisite: DSCI 301 and MKTG 310. Enrollment restricted. LEC

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ku.edu/

Phone Number:

(785) 864-2700

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.