JOUR 232 - Research Methods in Mass Communication

Institution:

Washington and Lee University

Subject:

Journalism and Mass Communications

Description:

Prerequisite: At least sophomore standing. This course introduces students to the systematic study of communication, including quantitative and qualitative research methodologies in both theory-building and applied contexts. Students examine the research process, conceptualization, design, measurement, and analysis. Modes of inquiry studied include survey research, content analysis, experimental research, focus groups, depth interviewing, ethnography, and historical research. The class also engages students in a research project that may serve a local nonprofit agency. Artwick.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wlu.edu/

Phone Number:

(540) 458-8400

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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